Un abito tutto nuovo
As you will have noticed, a lot has changed: a new logo, new images and new colours. Our new look paints an even clearer picture of our passion for great, authentic Italian espresso!
Vogliamo che sempre più persone possano bere un caffè autentico e di qualità, al giusto prezzo. Come?
We take exceptional coffee from Italy’s oldest roasting family, use first-rate procedures to put it into capsules and bring it to you, cutting out the middlemen and the costs usually found in the coffee market.
Delicious. Contemporary. Fair. And above all Authentic.
We take exceptional coffee from Italy’s oldest roasting family, use first-rate procedures to put it into capsules and bring it to you, cutting out the middlemen and the costs usually found in the coffee market.
banner
Logo
banner
Colours
banner
Tipografia
banner
Fotografie
banner
Illustrazioni
banner
Icons
Logo
Let’s start with the logo. It’s simple, because everything we do revolves around Italian coffee, which appears in the name itself. All that was missing was a distinctive mark. That comes in the shape of the dot, which represents a capsule seen from above. And where else should it go but above the letter C for Caffè (coffee).
LOGOTIPO
capsula
SIMBOLO
capsula
Colori
Black is the colour of coffee and a key part of our visual identity, but there is a wide range of colours that embody our verve, vibrancy and modern qualities.
Primary Colors
Secondary Colors
Tipografia
Futura STD
banner
Aa
Bb
Cc
Dd
Ee
Ff
Gg
Hh
Ii
Jj
Kk
Ll
Mm
Nn
Oo
Pp
Qq
Rr
Ss
Tt
Uu
Vv
Ww
Xx
Yy
!
@
&
#
;
?
0
1
2
3
4
5
6
7
8
9
Photography
The goal of a photo is to capture a moment and we cannot think of a better occasion than when a delicious cup of coffee is being made. It doesn’t matter if it’s in the morning, at lunchtime or in the afternoon, as long as it’s authentic coffee.
banner
banner
banner
banner
banner
Illustrazioni
Le illustrazioni rappresentano la nostra anima: moderna, colorata, funky e allo stesso tempo elegante. L’essenza italiana è trasmessa attraverso le nostre miscele ma è anche raffigurata sul packaging dei nostri prodotti.
Napoli
banner
Torino
banner
Roma
banner
Firenze
banner
Venezia
banner
Trieste
banner
Dek
banner
Colombia
banner
Ethiopia
banner
Iconografia
Le icone hanno l’obiettivo di semplificare la navigazione nel nostro sito web: è per questo che abbiamo scelto un approccio al tempo stesso minimale e d’impatto.
nespresso
dolcegusto
amodomio
caffitaly
unosystem
espresso point
cialde
bialetti
macinato
grani
banner
ilcaffeitaliano
CREATO
PER ESSERE
AUTENTICO