A new look
As you will have noticed, a lot has changed: a new logo, new images and new colours. Our new look paints an even clearer picture of our passion for great, authentic Italian espresso!
We want more and more people to be able to drink authentic, quality coffee at the right price. Like?
We take exceptional coffee from Italy’s oldest roasting family, use first-rate procedures to put it into capsules and bring it to you, cutting out the middlemen and the costs usually found in the coffee market.
Delicious. Contemporary. Fair. And above all Authentic.
Let’s start with the logo. It’s simple, because everything we do revolves around Italian coffee, which appears in the name itself. All that was missing was a distinctive mark. That comes in the shape of the dot, which represents a capsule seen from above. And where else should it go but above the letter C for Caffè (coffee).
Black is the colour of coffee and a key part of our visual identity, but there is a wide range of colours that embody our verve, vibrancy and modern qualities.
The goal of a photo is to capture a moment and we cannot think of a better occasion than when a delicious cup of coffee is being made. It doesn’t matter if it’s in the morning, at lunchtime or in the afternoon, as long as it’s authentic coffee.
Le illustrazioni rappresentano la nostra anima: moderna, colorata, funky e allo stesso tempo elegante. L’essenza italiana è trasmessa attraverso le nostre miscele ma è anche raffigurata sul packaging dei nostri prodotti.
Le icone hanno l’obiettivo di semplificare la navigazione nel nostro sito web: è per questo che abbiamo scelto un approccio al tempo stesso minimale e d’impatto.